We were founded on Eureka street in the Noe Valley neighborhood of San Francisco. Our founder Patrick Aitken is an Enablement Expert with a strong background in enterprise software sales and GTM alignment initiatives. With a track record of driving sales growth and optimizing operational efficiency, I have successfully utilized MEDDIC, Challenger, and other consultative methodologies to navigate the sales process in targeted industries.
As a Regional Sales Director at Skedulo, I owned the end-to-end sales cycle, from lead qualification to deal closing, while generating leads through partnerships and building strong customer relationships.
In my role as Director of Sales Enablement at Skedulo, I developed and executed comprehensive programs, providing training, coaching, and resources to enhance sales effectiveness. I streamlined onboarding processes, implemented sales enablement technologies, and planned and executed successful sales events.
At Sojern Inc., I managed a team and implemented sales enablement technologies, improving sales performance across SMB and enterprise business lines.
As Director of Commercial Enablement at Marin Software, I oversaw training programs and collaborated with cross-functional teams to drive cohesive go-to-market strategies.
With extensive experience and a proven ability to optimize sales performance, I am dedicated to helping organizations achieve their sales goals and drive success.
Patrick Aitken
Skedulo SKO Concert Setup
Sonoma Winery
Santa Clara University - Silicon Valley
Executive MBA
Sales Enablement Society - Bay Area
Founding Member
